Here is a best in class example for increasing consumption of pulses. It is based on educating influencers who are reaching consumers to help change their dietary behavior.
In October, the Food and Nutrition Conference and Expo ( FNCE), in Boston USA, was attended by over 10K nutrition professionals. It featured a successful representation of Pulses through a robust communication platform. This conference provided the knowledge and clarity to the term 'pulses' and defined their role in a healthy diet through exhibits, scientific sessions and culinary demonstrations. This influential group of registered dietitians , will now be able to make specific dietary recommendations, including pulses for healthier eating.
Now they have the most updated science on pulses as a protein source, how to be creative in preparing tasty menus through culinary arts and the facts of the many nutrition benefits, we can expect to see pulses in social media and consumer targeted publications.
Registered dietitians are educating other proefessionals who are inlfuencing consumers. Let's do more of these events to make sure pulses is a common household food.
Sra. Patricia Siwajek