Private Sector Mechanism of the CFS
Main responsible entity
5 years, 2010-15
The Haiti Hope Project is a public-private partnership comprised of The Coca-Cola Company; the Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank Group (IDB); the U.S. Agency for International Development (USAID); and TechnoServe. The project is also supported by the Soros Economic Development Fund and other international and local organizations.
Haiti has been an important exporter of coffee, vanilla, cane sugar, cocoa and essential oils throughout its history. Unfortunately, in recent decades deforestation, soil degradation, overpopulation and political instability have taken a heavy toll on rural Haiti. The trade embargo in 1994 ended or severely reduced several industries, and the 2010 earthquake had a severe impact on the people, markets and already suffering infrastructure of the country.
Haiti produces a unique variety of mango, the Francique, which is full of sweet and spicy flavor. This mango is popular in Haiti and commands a premium on the U.S. market, but production has not kept up with demand. The Haiti Hope Project was created to solve these challenges and unlock value and growth potential for the mango sector in Haiti.
The Haiti Hope Project was a five-year, $9.5 million partnership among businesses, multilateral development institutions, the U.S. Government and nonprofits, designed to create opportunities for mango farmers and their families.
Key characteristics of the experience/process
Launched in 2010, the partnership was helping to address the challenges that have until recently limited the Haitian mango industry’s potential. Haiti Hope aimed to increase the mango income for 25,000 Haitian farmers through training on production and marketing, access to finance and access to markets. In keeping with TechnoServe’s approach to promoting business solutions to poverty, the project taught farmers, traders and exporters how to earn more with their effort and current resources.
Working with Haitian farmers, farmer groups, mango exporters and the Haitian Government, the project helped to build new businesses, accelerate existing ones and build relationships in the industry that benefit farmers. In addition to coordinating between stakeholders, Haiti Hope delivered direct, hands-on training on mango tree production and care, harvesting techniques, quality control, negotiation and marketing, credit and financial management, traceability and food safety.
In addition, the Haiti Hope Project took a comprehensive approach to gender, ensuring not only equal participation by women and men, but also equitable benefits from project activities. Participation by gender was tracked for all services offered by the project, as were the benefits and adoption rates of new skills.
Key actors involved and their role
The Coca-Cola Company: provided funding, experience and expertise
the Inter-American Development Bank provided funding, experience and expertise, particularly with regards to financial services for microenterprises and small- and medium-sized businesses.
The U.S. Agency for International Development (USAID): provided funding, experience and expertise
TechnoServe: provided extension and training services
Key changes observed with regards to food security and nutrition and sustainable agriculture and food systems
Providing Skills Training: More than 25,100 farmers were trained on techniques for managing their trees to produce better quality fruit, as well as sales and negotiation skills. In addition, specialized training in harvesting, grafting, nursery production and business skills helped to fill skilled-labor gaps across the industry.
Empowering Women: The project mainstreamed gender into every aspect of design and implementation. As a result, women made up more than 30 percent of producer group leaders, participated in every type of training and activity in equal numbers to men, including those that have traditionally been male-dominated, and adopted the skills learned at similar rates.
Connecting Farmers to Markets: The project helped over 262 Producer Business Groups sell 2,523 metric tons since 2013. The total export value (FOB) of sales from project-assisted farmers since 2011 is estimated at $7.49 million. In 2015, 94 percent of groups earned a profit while paying their members industry-beating prices. They did this without any subsidy – just business acumen.
Supporting Access to Credit: In partnership with local commercial bank Sogesol, more than 9,352 farmers have received over $3.25 million in loan disbursements. Repayment rates of 96 percent are far above the industry average.
Modernizing the Industry: Working closely with the Haitian Government and exporters, the project designed safe handling practices and rigorous traceability systems that were adapted to Haiti’s unique supply chain. Through these efforts, the project helped to bring world-class food safety practices to the mango industry and opened new markets.
Making Change Sustainable: The project ensured that the knowledge, skills and systems created by the project will continue long after its completion in December 2015. By taking steps such as transitioning Producer Business Group support to exporters and training Ministry of Agriculture staff on traceability, the project handed over management to ensure the industry continues to grow for years to come.
- scattered production with just three to five trees per garden,
- low prices that discouraged farmers from planting additional trees and
- inconsistent and unreliable supply chain
- Gender mainstreaming is essential to ensure that benefits are extended to all stakeholders.
Improved access to services in rural areas is a key ingredient in development:
- Access to financial services for rural producers is essential to allow them to invest in their operations and improve their livelihoods.
- Access to extension services allows them to improve the quality and yield of their harvests, and take advantage of new opportunities and new markets.
- The private sector can be a useful partner in providing and extending the coverage of these services, creating win-win situations by allowing rural producers to