Many thanks for the topic. Addressing nutrition issues from a private sector perspective is a challenge as its profit margin oriented. As you know well balanced foods attract premium prices thus, fewers sales and that makes them 'unpalatable' to investers. However, the private sector in partnership with CSOs can make a positive change. The public will have a quicker buyin for the adoption of menus involving nutrious foods if this cause is CSO led. Therefore, the private sector needs to finance the CSOs to this effect.
In essense, the model is research, production and finance to be handled by the private sector with promotion led by the civil society for greater public buyin.
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Earlier FSN Forum ICN2 discussions:
The FSN Forum is supported by the project Coherent food security responses: incorporating right to food into global and regional food security initiatives.