With over 10,400,000 citizens connected to mobile phones in Uganda (according to International Communication Union) over 5,000,000 browsing internet daily and millions tuning into more than 228 fm radio stations broadcasting in local languages – Do we still need the kind of cooperatives that operated in 1970’s and 1980s to connect farmers and small businesses to markets? Calls for revival of Cooperatives are a hot and rehearsed issue, amongst, especially opposition politicians and operatives. Possibly bending a bit to pressure, government rebranded the Ministry to Trade Tourism and Industry to Ministry of Trade and Cooperatives! Alas- this Cooperative narrative needs to be re-imagined in current Uganda. We need to be talking about new ways of organizing and governing markets. If old cooperatives don’t change, what is left of them will soon disappear.