Our network organisation focuses on promoting farmer entrepreneurship in developing countries, but the point I want to make here is that for a worldwide sustainable food system and to prevent food prices to skyrocket in the coming decades, a massive longlasting campaign to change feeding habits in the richer parts of the world towards less meat and more vegetables is vital. Make it sexy to eat (almost as a) vegetarian. Create a global coalition of chefs for a sustainable food system, invest in a global campaign with all kind of national/regional sub-campaigns and events adapted to the situation and food-culture. Low costs, high impact if taken as a well directed campaign on a global scale.
This thematic discussion was led by FAO and WFP in collaboration with “The World We Want”.
The consultation was facilitated by the Global Forum on Food Security and Nutrition (FSN Forum)