Dear all,

The previous contributions are fascinating and heartening. Wisdom Agriculture embracing ICTs is an exciting opportunity for everyone. A theme I would like to see further explored is the potential for rural job creation in supporting farmers in the use and adoption of ICTs. In my company we are building a knowledge & data collection service which focuses on animal health and drug usage. We want to demonstrate the power of learning from farmers about what works best in their area, gathering data on their farm to allow them to benchmark their performance or warn of nearby animal disease outbreaks etc. through a combination of phone calls, smartphone app and analysis platform.  The service is rolled out in local areas using mobile phones as both a means of information exchange, but also a means of social inclusion and outreach, reducing the isolation often felt by farmers, while granting their knowledge & expereince the respect and value they deserve.