The basic fact is that intense practitioners of yoga consume food only once a day while moderate practitioners of yoga consume food twice a day. With the normal consumption being around three times on a given day, the economic benefit or the reduction in food consumption due to yoga practice is two meals per person per day for intense practitioner and the same would be one meal per person per day for moderate practitioner. In addition, the economic benefit includes increase in wellbeing & consciousness, and decrease in cost of non-communicable diseases.
The paper analyses the food and water consumption, excessive consumption, food consumption taxes like fat tax and brings out the business behaviour of tickling food consumption. In addition to taxing and regulating the excessive consumption & the tickling behaviour, it explores the preventive best practices that reinforce natural human ability of self-control over food consumption. It identifies the practices where there is purposeful or consequential reduction in food consumption i.e. weight loss treatment and yoga, proposes clean practice, suggests accounting for savings & carbon incentive, and discusses the finance and policy options in developed and developing countries. Yoga also meets some of the objectives of health, education, environment, culture & sports, food and finance, and therefore seeks finance allocation from corresponding ministries to support the carbon incentive work. As an alternative, the human capability developed can be measured under capability approach for creation of human development incentive. With the efforts to increase physical activity by subsidy proving to be less effective and with the taxes preventing consumption but not reducing temptation in short run, the paper considers embedding the best practice in the education to bring the habit of physical activity. Evaluating the practice for optimizing food consumption may operationalize a wellbeing practice, stimulate economic growth, and may lead to completeness in conserving all forms of energy and to completeness in charging of food consumption taxes