Farmers interest groups are the basic unit by which Farmers producer organization is to be formed in regional level for effective value chain management to ensure quality farm produce. This is the only way by small and marginal farmers can market their farm produce with good quality. By this way grading of farm produces based on the quality is possible by small farmers.
More over location specific varieties of the crop to be cultivated and to be marketed in the region itself. So that the quality of farm produce can not be degraded. Value chain management is easier for small farmers when they clubbed together to market their various farm produce.