Maná
“It is an honour to be appointed FAO Ambassadors. We pledge to take the new responsibility very seriously. We will attempt to carry the appropriate message as we travel around the world".
As one of Latin rock’s most popular bands ever, Maná transcends their Mexican roots with a poetic ability to express the universal truths inspired by their culture and its history. They take on issues that are important in life: solidarity, justice, freedom.
Maná has won four Grammy awards, sold more than 16 million albums worldwide and conducted sold-out tours around the world. They are now appealing to a worldwide audience as a vanguard fusion group, no longer just an extremely popular Mexican band.
The group’s music spans cultural divides and gives voice to social and environmental issues. Band members Fher Olvera, Alex González, Sergio Vallín and Juan Calleros, determined to assist the most vulnerable, have created a non-governmental organization, Selva Negra, focused on sustainable development issues in Latin America.
Maná was nominated FAO Goodwill Ambassador on 16 October 2003.
The group wishes to help FAO’s message reach and inspire younger audiences. As such, the group has worked with FAO in the United States, Latin America and around the world, mobilizing resources and engaging people in sustainable solutions to one of humanity’s greatest challenges – the fight against hunger. They have dedicated concert proceeds to FAO’s TeleFood campaign and performed in FAO’s Goundwork 2001 concert, alongside REM, Pearl Jam and Dave Matthews.
Within the framework of World Food Day 2007, spots were recorded by Maná in Costa Rica to support the campaign “Amar es combater el hambre….y más cuando hay un desastre”, aimed at raising funds in favour of the farmers affected by flood.
The Mexican group Maná have just recorded a new spot to support the WFD celebration in México this October, and will be used by other FAO Representatives in Latin America.
