Meet the Goodwill Ambassadors

Noa

“I am proud to partner with the Food and Agriculture Organization of the United Nations to deliver the important message of “food for all” to people all over the world”.

International recording artist Achinoam Nini Barak, known simply as Noa, is a singer whose work reflects multiple influences with roots both in the West and in the Middle East and in popular and classical music. Born in Israel from Yemeni roots, Noa moved to the United States as a baby and grew up in New York. She returned to Israel at the age of 17.

She has collaborated with musicians from around the world, among them Khaled, Sting, Donovan, Stevie Wonder, Zucchero and Santana.

Noa -- whose real name, Achinoam, means “sister of peace” -- has raised her voice many times for peace and solidarity and feels, as she says, a “citizen of the world”. For Noa, only music stands a fighting chance of breaking cultural barriers, as it has a universal appeal that no other language possesses.

Noa was appointed FAO Ambassador on 16 October 2003.

Since her appointment, Noa has been extremely active in support of FAO giving interviews about FAO activities to international media and speaking about her role during all of her concerts.  In addition, Noa has featured several PSAs in support of FAO and has participated in the mega event “Músical vs. Hambre” held in Asunción in September 2006, organized under the High Patronage of the First Lady of Paraguay, FAO Extraordinary Ambassador.

Noa has performed during World Food Day celebrations at FAO HQs and on the occasion of awareness-raising events organized in Rome in support of FAO in 2004.

Noa will dedicate a concert to FAO in 2009, to be held in Israel, with an awareness-raising and fundraising component. She has also expressed the wish to travel to Yemen around the end of 2008/beginning 2009, to visit FAO development projects.

Israeli singer Noa will be performing during the World Food Day celebrations at FAO Headquarters in Rome and also during the Red Carpet Event “Together, everything is possible” with FAO Goodwill Ambassadors at the Auditorium Parco della Musica, on 16 October afternoon. 

Goodwill Ambassadors (download the brochure)
Goodwill Ambassadors (download the brochure)
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A public service announcement (PSA) with FAO Goodwill Ambassador Noa. “If you're shocked to learn that nearly one fifth of all people live in chronic hunger, you're not the only one” published in Time magazine to raise awareness about FAO and encourage participation in the fight against hunger.
A public service announcement (PSA) with FAO Goodwill Ambassador Noa. “If you're shocked to learn that nearly one fifth of all people live in chronic hunger, you're not the only one” published in Time magazine to raise awareness about FAO and encourage participation in the fight against hunger.
Internationally-acclaimed singer Noa signed on in the campaign against hunger as FAO Goodwill Ambassador at the 2003 World Food Day ceremonies, FAO headquarters, Rome, Italy.
Internationally-acclaimed singer Noa signed on in the campaign against hunger as FAO Goodwill Ambassador at the 2003 World Food Day ceremonies, FAO headquarters, Rome, Italy.

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