| Fans at three soccer matches of the Asian Cup being played in Qatar this weekend are being encouraged to fight against hunger and poverty.
It's hoped the "Match Day against Hunger" will raise awareness of global hunger and persuade governments to focus more attention on the issues.
The matches have been targeted by the UN's Food and Agriculture Organisation, (FAO) and the Asian Football Confederation.
Daniel Dickinson asked Edgardo Valenzuela from FAO about the event.
In cue: The first three matches...
Out cue: ...to see if there is an impact.
Duration: 2'30"
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