FAO Goodwill Ambassador Patrick Vieira
Patrick Vieira, FAO Goodwill Ambassador, will attend the Soccerex European Forum in Manchester, UK, on 28 March, where he will promote the ‘Professional Football Against Hunger’ campaign. This is a joint initiative involving FAO, the European Union and the Association of European Professional Football Leagues (EPFL). Vieira will participate in the launch of this year’s European Match Day Against Hunger ‘, which will involve over 300 clubs in 20 leagues across 16 countries on the weekend of 30 March /1 April. The campaign aims to sound the alarm on the food crisis in the Sahel region of Africa where millions of people are facing hunger, and support the efforts of the European Union and FAO to help people get back on their feet.
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