 |
 |
 |
Communicating Knowledge Assisi, Italy - 18 to 22 June 2006
BACKGROUND
In 2004 FAO and GTZ held their second joint workshop under the title "Effective communication between Research, Extension and farmers". The objective of the workshop was to engage communication experts, academicians and practitioners in a dialogue on communication between national and international research, extension services and their clientele. The workshop provided the basis for analysis and identification of communication gaps and the development of appropriate communication strategies especially suited for rural areas. It also opened the door to a strengthened collaboration between the two organizations. The upcoming third joint workshop is seen as a continuation of these collaborative efforts in the field of communication for development and knowledge management for rural development. As for previous workshops, the focus will be on the identification and description of critical success factors as guidelines for practitioners.
Communication is a key component of agricultural and rural development. Sustainable development goals can only be achieved if knowledge and information are shared effectively and rural people are actively involved and motivated to reach success. The systematic use of communication can support development initiatives by: giving a voice to relevant stakeholders -- rural people, development workers, local authorities and national decision makers; fostering policy acceptance; mobilizing people for participation and action; conveying information for education and training; and disseminating new technology.
Home AgendaWith financial support from:
Comments? Please write to the Webmaster © FAO, 2007