“Stop and Shop” saved US$100 million by reducing the amount of food displayed
Tipo de pratica Reduce
Nombre la actividad profesional “Stop and Shop” saved US$100 million by reducing the amount of food displayed
Nombre del agente principal Stop and Shop/ Giant Landover
Tipo de agente(s) Empresa
Ubicación United States of America
Etapa de la puesta en práctica Venta al por menor
Año de puesta en práctica 2008
Actividades realizadas o en vías de realización Analyzing product loss can lead to big savings. In 2008, Stop and Shop/Giant Landover,
a US$16 billion grocery chain with more than 550 stores, was able to save an estimated
annual US$100 million by conducting a thorough analysis of freshness, product loss
and customer purchases in all of its perishables departments. In the end, the “pile ‘em
high, watch ‘em fly” philosophy did not ring true. The analysis, which began with product
displays, discovered alternatives to overflowing displays, as well as whole stockkeeping
units that weren’t necessary. It also found that overfilled displays led to
spoilage on the shelf, customers were displeased with the spoiled product, and it required
more staff handling to sort out the damaged items.
Resultados y repercusiones Customers did not notice
reduced choice and less-full displays and, in fact, their satisfaction rose, as produce
was on average three days fresher than before.