A Taste of Freedom Fruit Screams

Type of practice Reuse for food

Name of practice A Taste of Freedom Fruit Screams

Name of main actor A Taste of Freedom, London

Type of actor(s) NGO

Location United Kingdom

Stage of implementation Consumption, End-of-life, Processing

Year of implementation 2010

What was/is being done? Following the success of Feeding the 5000, the same team have created a longer-term venture, Freedom, making a viable product from fruit that would otherwise have gone to waste. A Taste of Freedom lies somewhere between ice-cream and sorbet. A Taste of Freedom is a social and environmental venture that hinges on a novel sugar free ice cream alternative, Fruit Screams, made from wholesome fruit that would otherwise have been wasted. Freedom has even invented a unique ice-cream cone made from 100% pure dried fruit, all from produce that would otherwise have been wasted. They sell and deliver with a specially modified ice cream van, which is being converted to run off methane created from rotting food waste. A Taste of Freedom targets schools, particularly in low-income areas, where nutritional deficiencies have proven to be most pronounced. Each school is offered a complete educational, interactive experience encompassing food waste, healthy eating and sustainability issues.

Outcomes and impacts Not specialized yet.