A farmers’ market clients
Type of practice Reuse for food
Name of practice A farmers’ market clients
Name of main actor Farmer's market clients
Type of actor(s) Farmers, Consumers
Location Australia
Stage of implementation Retail
What was/is being done? Shoppers at farmers’ markets in Australia
affirm that they waste less of what they
buy there because the produce seem to be
fresher and to last a lot longer, meaning
that less is thrown-out. They also say that
the general quality of farmers’ market
produce is higher so, for example, they
chop out less green or brown parts from
the farmers’ market potatoes than f rom
the supermarket ones. So, while the gross
price per kilogram might be higher at
farmer’s markets, the net (usable) price is
much closer, or even lower. Farmers’ market
clients also appreciate the taste of produce
more that its look, while aesthetics
are key for supermarket shoppers.
Outcomes and impacts Shorter producer/consumer chains lower the food environmental impact and allow more products (even if they aren't perfectly shaped) to reach the market.