Communication for Development

Participatory Rural Communication Appraisal and Strategy Design

Communication for Development rests on the premise that successful rural development calls for the conscious and active participation of stakeholders at every stage of the development process. ComDev activities should therefore be adequately planned from the beginning as an integral part of any development project. To this end FAO has developed a series of methods to assess the communication needs of the rural population and to plan strategic communication actions together with institutions and communities.

FAO's Participatory Rural Communication Appraisal (PRCA) manual  offers a set of participatory tools for the assessment of local communication needs and systems, while the Participatory Communication Strategy Design (PCSD) handbook  presents a methodology for planning effective communication interventions jointly with the ultimate users. Both manuals have been developed in the context of FAO's field projects and are now being used extensively by development institutions and organizations for the design of their participatory communication interventions in the rural sector.

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FAO Communication for Development

What is ComDev?

Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change

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FAO – Research & Extension Branch
Communication for Development
Viale delle Terme di Caracalla
00153 Rome, Italy