Communication for Development
 

Traditional and Local Media

Many people in developing countries live a long way from the global information highway and on the wrong side of the Digital Divide. However, there is a rich communication environment in remote rural villages where experiences and expressions passed down from generation to generation are conveyed through traditional means. Receptivity to new development ideas and messages can be greatly enhanced by using traditional and folk media that are an integral part of rural life. For example, folk theatre, dance, puppet shows, traditional poetry, rural press and other community media linked to literacy programmes and audiovisual materials, can be highly effective channels for sharing development information and for stimulating community mobilization.

Traditional media do not require large capital investments. They can be used “live” and are likely to have the greatest impact when audience members can interact with the performers and artists and even participate themselves. PRCA methodology is always used to ensure that  local communication processes and media are central to the formulation of ComDev strategies.

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FAO Communication for Development

What is ComDev?

Communication for Development (ComDev) is a social process based on dialogue using a broad range of tools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change

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FAO – Research & Extension Branch
Communication for Development
Viale delle Terme di Caracalla
00153 Rome, Italy
ComDev@fao.org