Advocacy and Communication
Engaging the private sector in FAO’s advocacy and communication activities could allow the Organization to reach a wider audience, with a strengthened scope and impact across broader sections of the population. The private sector might sponsor events organised at country level through financial or in-kind donations, or might help improve visibility and effectiveness of global and local public awareness initiatives. These include communication and social media outreach campaigns, patronage and co-sponsorship of FAO-led events, e.g. World Food Day, Save Food Initiative and TeleFood.