14/03/2011

In response to ongoing calls to help countries improve their ability to increase the visibility of the Treaty and its important role, the Secretariat has begun the development of a Media Resource Kit. Initially, it will contain examples of successful communications products developed by the Secretariat, the countries and even by the Benefit-sharing Fund projects.

Part of the kit will be a media guide, with tips for Treaty National Focal Points and partners to develop communication outreach plans easy to adapt to national contexts. As it is developed, it will be piloted in selected countries so that their suggestions can be incorporated and other can benefit from experiences generated elsewhere on media and awareness raising on food security and agro-biodiversity conservation.