Seventy-five percent of the world’s poorest people live in rural areas. The agricultural sector, therefore has a key role to play in poverty reduction and improving rural lives. Maya Takagi, Deputy Leader of the FAO Strategic Programme on Rural Poverty Reduction, together with Ana Paula De La O Campos, Programme Adviser explain the importance of promoting inclusive economic growth; long-term support to the rural poor; social protection; empowerment of rural women; decent rural employment; equitable access to land and resources; and strengthening rural institutions are key in creating new income generating opportunities. They describe the FAO policy work, including key policy messages, to achieve this. This video forms part of a series of policy and governance videos being produced by FAO in 2016.