In close collaboration with FAO, Messe Düsseldorf intends to make a contribution to the fight against global food losses. The SAVE FOOD initiative aims at encouraging dialogue between industry, research, politics, and civil society on food losses. For this purpose, the initiative will regularly bring together stakeholders involved in the food supply chain for conferences and projects and will support them in developing effective measures. Another goal will be to raise public awareness of the impact of food waste.
At the initial presentation of the initiative in May 2011, Werner M. Dornscheidt, President and CEO of Messe Düsseldorf GmbH, explained the objectives of the initiative: "Our goal is that in industrialized countries less food gets disposed of and that consumers plan their purchases carefully, but most importantly we need to raise awareness at the industry level on the issue of food losses which is a priority for the future.”