Communication Knowledge

March 2001

The First International Workshop on Farm Radio Broadcasting

Also available in French

FINAL COMMUNIQUE

The First International Workshop on Farm Radio Broadcasting, organized by the Extension, Training and Communication Service, was held from the 19 - 22 February, 2001, at FAO Headquarters in Rome (Italy).

The title of the workshop was "Information and Communication Technologies Servicing Farm Radio: New Contents, New Partnerships". The Workshop was attended by more than forty participants representing unions, federations, African, European and North American farm radio networks, institutions supporting farm radio, and communication experts as well as persons from other FAO technical services.

The participants in this first Workshop organized in Rome, came from the following countries (see the full list of participants in Annex I ):

The Workshop participants were welcomed during the official opening ceremony held on Monday, 19 February 2001, presided over by Mr. Jacques Eckebil, Assistant Director-General of the Sustainable Development Division.

Mr. Gus Schumacher, former US Under Secretary of Agriculture, who, in conjunction with the FAO Director General, was one of the initiators of the idea of holding this Workshop, was also present at the official opening ceremony.

Following the opening ceremony, the Workshop began with a series of plenary sessions, which allowed the participants to hear more than thirty papers and technical presentations dealing with the new information and communication technologies and their significance for farm radio, the training of farm radio producers, audience research, as well as with the links between research, extension, and farm radio (see Annex II ).

The institutions supporting farm radio, including:

presented their organizations, and described their views with regard to the theme of the Workshop.

The Workshop enabled the participants to familiarize themselves with the activities of a number of technical divisions which are depositories of scientific and technical information concerning:

Thursday, 22 February was devoted to Working Groups.

Three Working Groups were created:

Working Group I concentrated on the "Creation of a Network Linking the African Farm Radio Broadcasters with the American Farm Radio Broadcasters Via the INTERNET";

Working Group II dealt with "The Challenges of New Technologies and New Contents"; and finally,

Working Group III discussed "Following-Up the Workshop's Activities, as well as South-South and North-South Cooperation".

At the end of their work, the reporters for the different groups presented an accounting to the Workshop of the conclusions, recommendations, dialogue and exchanges of views formulated by the groups:

Working Group I, on the subject of networking, recommended:

  1. That a network be created to improve the flow of information relevant to rural areas, using the existing networks;

  2. That FAO use radio to more effectively communicate on agricultural issues;

  3. That FAO and other interested parties complement each other through the implementation of such a network;

  4. That a World Radio Day for Development be instituted.

Working Group II made the following recommendations :

  1. Prioritize the types of information. Recognizing the fact that local information has existed, exists and will exist, there is, nevertheless, important technical information available at FAO (via WAICENT and the technical divisions), as well as at other agencies such as ACMAD and CGIAR. In this regard :

  2. The priority information needed is as follows:

    1. Market and weather information;
    2. Inputs for agriculture, e.g., pest and disease control;
    3. Local agricultural and environmental practices.

    This type of information cannot necessarily be found in global databases. It must be researched, rather than broadcasted in the field.

  3. Suggested Actions :

    1. Build national capacity (country-level teams of technical and communication specialists) in order to :

      1. make contact with local levels, to collect and interpret needs;
      2. interpret and package technical information for radio
      3. distribute it via World Space, e-mail or bus;
      4. build district capacity and partnerships.

    2. Local Radio Stations

      • These can act as information centers, and solve problems in local languages and contexts.
      • They should include knowledgeable community members.

    3. Create a database of frequently asked questions :

      • from questions asked at the local level, and collected and answered at the national level;
      • that is constantly updated, and can serve as a living record.

    4. Create a Global Help-Desk for Rural Radio :

      • that will include key technical information, a tool-kit for rural radio, as well as a map of partnerships and countries / districts with rural radio;
      • FAO headquarters will lead with inputs from all partners.

Working Group III concluded as follows :

Furthermore, the Workshop strongly recommends that the subject of rural radio for development be included in all of the different FAO technical committee documents, namely, those produced by the Agricultural Committee, the Food Security Committee, etc.

And finally, the Workshop recommends that FAO, in association with its partners, create a follow-up committee to carry out the all of the recommendations that have been made by the Workshop.

The different papers that have been presented during the course of the Workshop, as well as the discussions and debates that have taken place, will be included in subsequent publications, which will be sent to all the Workshop participants.

Rome, 22 February 2001

The Workshop


Annex 1

List of participants

Name

Position and address

Country

ABBEY MENSAH Samuel

Head, Rural Broadcasts Department, Ghana
Broadcasting Corporation PO Box 1633,
Accra
c/o FAOR/Ghana

Ghana

ACHIA Remigio

Technical Consultant, Waicent Outreach -
c/o FAO Uganda - PO Box 521 - Kampala

Uganda

BALOGUN Marius

Journaliste, chef service Radio Rurale à l'ORTB - Chargé de la coordination nationale des radios rurales locales du Bénin
Tel: 229 94 29 67
e-mail:mbalagoun@hotmail.com

Benin

BERHANU Gassa

Acting Head, Sidama Educational Radio
Sidama Yirgalam
Tel: 06-250601
Fax: 06-201607

Ethiopia

BIRAAHWA Sylvia

Head - Farm and Environment Radio Uganda
Po Box 2038 - Kampala
Tel: 00256 4134741

Uganda

ILBOUDO Joanna

Directrice - Union de l'audiovisuel libre du Burkina
04-BP-8050 Ouagadougou
Tel: 0026 435156
dom: 0026-341040
cell: 00226210043
e-mail:ataong@cenatrim.com

 

KAMLONGERA Chris

Directeur of SADC Centre of Communication for Development
PO Box 3730 Harare
Tel: 00263-4-722723/ 722734
Fax: 00263-4-722713-795345
e-mail:ckamlongera@fanr.sadc-co.zw

Zimbabwe

KEITA Moussa

Secrétaire général de l'Union des radios télévisions libres du Mali (URTEL)
BP E1584,Bamako
Tel: 00223 202747
e-mail:URTEL@cefib.com

Mali

KHADIJAH Tuggar

Programme Associate
Bloc 7, Flat 8, Alimosho Street, Dolphin Estate, Ikoyi Lagos

Nigeria

PHIDO Alison Data

Project Coordinator, African Radio Drama Association
22 Adeola Hopewell Street, Victoria Island, Lagos
Tel/Fax: 00234 1 4702176/ 4705399
e-mail:ardafolk@nigol.net.ng

Nigeria

QUARMYNE Wilma

Deputy Executive Director, Radio Ada (Ghana Community Broadcasting Services)
PO Box KA 9482,Accra,
Tel: 00233 21 500907 or 233-21-500032
Fax: 00233-21-500032
e-mail: RadioAda@Ghana.com

Ghana

RAKOTOARIMANA Julien

Secrétaire général du réseau des radios rurales de Madagascar
IREDEC, BP 188 Antsarabe
Tel: 00261 20448764
fax: 00261 20448764
e-mail:iradec@simicro.mg

Madagascar

SANGARE Oumar

Coordonnateur projet GCP/MLI/020/NET
Tel: 00223 210510
c/o FAOR

Mali

SIBANDA Jennifer

Regional Director - FAMW-SADC (Federation of African Media Women)
PO box BE 793, Belvedere, Harare OR
Tel: 263-4-753076
Fax: 263-4-753269
e-mail: jsibanda@internet.co.zw
amwsadc@internet.co.zw

Zimbabwe

STONE Mosotho

Radio producer, National Community Radio Forum
No. 1,Leyds Street,First Floor, Cosatu House,Braamfontein, 2017 South Africa
e-mail:mosothos@yahoo.com
Tel: 0027-11-403-3436
Envoyer toute correspondance aussi à: carmstrong@icon.co.za

South Africa

ANGELI Liano

Professor of Agricultural Economics and Policy
Department of Agroforestry Economics and Rural Environment, Tuscia Univerity
Via SC de Lellis, snc - 0100 Viterbo Italy
e-mail:ANGELI@unitus.it

Italie

AKIN AKINGBULU

Executive Director - Institute for Media and Society (Nigeria)
1a Akin Osiyemi Street, Off Allen Avenue
Box 16181,Ikeja, Lagos Nigeria
e-mail: imeso@hyperio.com

Nigeria

BENNETT Nancy

Executive Director,
Developing Countries Farm Radio Network
Toronto Canada M4G 1C9
tel: 416.971.6333 ext29
e-mail:info@farmradio.org e-mail: nancy.bennett@farmradio.net

Canada

BOULAHYA Mohamed

ACMAD - Directeur général (météorologie)
2, avenue des Ministères
BP 13184 Niamey Niger
Tel: 227 73 49 92/72 31 60
Fax: 227.7236.27
e-mail: sd@acmad.ne
acmadem@acmad.ne

Niger

CAMPBELL David

e-mail: mediae@africaonline.co.ke

 

DA MATHA Jacques Philippe

CIERRO - Union of National Radio and Televisions Organizations of Africa
Tel: 226 30 6686
e-mail: jpda.matha@fasonet.bf

Burkina Faso

GIRARD Bruce

Delft University of Technology
Tel: 0031.15 2788548
Fax: 0031.15.2787925
Home tel: 31.15.284.03.23
From the Americas fax to: 1.514.221.2009
Kloksteeg 17b, 2611 BL Delft, the Netherlands
e-mail:bgirard@comunica.org b.girard@tbm.tudelft.nl

The Netherlands

HILL Anna

Presenter/producer,Farming Today, BBC Radio Four
26 Jessopp Road, Norwich, Norfolk NR23QA
e-mail: anna.hill@bbc.co.uk

UK

HUGHES Stella

UNESCO - Communication Division
1,. rue Miollis
Paris 75015
Tel 33 1 45684041
fax 33 1 45685585
e-mail:S.Hughes@unesco.org

France

LAMONDE Jean-Pierre

AIF
e-mail:Jean-Pierre.Lamonde@francophonie.org

France

LARSON Debra

International Affairs Office, National Weath Service
1325 East West Highway, Silver Spring, MD 20910
Phone 301 713 1762, ext.175
Fax: 301 587 4524
e-mail:debra.larson@noaa.gov

USA

LEBEAU Denis

Chef du bureau de la coopération radiophonique
Direction générale de la coopéraiton internationale et du développement
Ministère des affaires étrangères
244, bd St german - 75303 Paris 07SP
e-mail:DENIS.LEBEAU@diplomatie.fr

France

LY Sophie K.

Secrétaire général - AMARC - World Association of Community Radio Broadcasters
e-mail:secgen@amarc.com
sophie.ly@amarc.org
sophiely@hotmail.com

Canada

NIANG Thiendou

CTA - Technical Center for Agriculture and Rural Cooperation (ACP-EU)

Postbus 380, 6700 AJ Wageningen

Tel: 0031 317467164

e-mail:Niang@cta.nl

Netherlands

OPOKU-MENSAH Aida

Ford Foundation
Progrm Officer, media, arts and culture
The Ford Foundation, Office for West Africa Aib Plaza, Level 6,Akin.
Adesola Street, Victoria Island, Lagos
e-mail:A.OPOKU.MENSAH@FORDFOUND.ORG

Nigeria

OUATTARA Soulaymane

Système francophone d'information JADE
e-mail:jorgep@mclink.it

Italy

SENGHOR Diana

Director, Institut Panos Afrique de l'Ouest (IPAO)
6, rue du Dr Calmette
BP 21132 - Dakar-Ponty, Senegal
Tel: 221-822 1666 ou 8220084
Fax: 221 8221761 IPAO (Sénégal)
e-mail:secretaire@sentoo.sn
ou panos@panos.sn

Senegal

TOUNESSI Mohamed

IFAD
e-mail:M.Tounessi@ifad.org

Italy

COOPER Gary

Funder/President, Southeast AgNet Radio Network USA
PO Box 130 Kenansville, Florida 34739 USA
e-mail:mailto:gary@southeastagnet.com

USA

CURTIS-HEIKEN Brenda

Senior Radio Reporter/ Producer, USDA Radio
Room 1614 South Washington DC 20250
e-mail:Brenda.Curtis@usda.gov

USA

HUGHES Richard J.

International Affairs Advisor
FAO Liaison
US department of Agriculture, Foreign Agricultural Service, International Cooperation and Development
Room 3015 South Ag.Building, 14th Independence Avenue, SW
Washington DC 20250
Tel: 202-690-0865
Fax: 202 690-1841
e-mail:HughesR@fas.usda.gov

USA

LAMBERT David P.

e-mail:mailto:LambertD@fas.usda.gov

USA

SCHUMACHER G.

Former Under Secretary of Agriculture

USA

SPOSATO Steve

Economist
e-mail:Ssposato@usaid.gov

USA

SLUSARCZYK Ed

President,
Ag Radio Network Inc
PO Box 437
Utica,NY 13503
e-mail: AgRadioNet@aol.com

USA

ZIMMERMAN Chuck

General Manager/Farm Director
Brownfield Network
505 Hobbs Rd, Jefferson City,MO 65109 USA
e-mail: czimmerman@learfield.com

USA

FAO Representatives

FAO
Via delle Terme di Caracalla
00100 Rome Italy
Tel: +39 06 57051
Internet: http://www.fao.org

Italy

ZULBERTI Ester
CROWDER LoyVan
DEL CASTELLO R.
GAVIRIA Lydda
ILBOUDO Jean-Pierre
KESTENBAUM E.
ROUAH Carine
TARDIOLI Sandra

Extension, Education and Communication Service (SDRE)

 

COWAN SharonLee
KAMBIRIGI Liliane
PARSONS Nick

Information Division

 

GOMMES René
TICHELER Jeroen

Environment and Natural Resources (SDRN)

 

MAZAUD François

Agro-Industries and Post-Harvest Management Service (AGSI)

 

HUDDLESTON Barbara

Food Security and Agricultural Projects Analysis Service (ESAF)

 

JOST Stéphane

Service mondial d'information et d'alerte rapide (ESCG)

 

RUDGARD Stephen
REMIGIO Achia

World Agricultural Information Center (WAICENT)

 

SHEPHERD Andrew

Marketing and Rural Finance Service (AGSM)

 

Annex 2

List of Presentations

  1. Presentation of the Institute for Media and Society, Nigeria
    Akingbulu, Akin (Institute for Media and Society, IMS, Nigeria)

  2. Presentation of the Developing Countries Farm Radio Network
    Bennett, Nancy (Developing Countries Farm Radio Network, Toronto, Canada)

  3. The Role of Rural Radio in Agricultural and Rural Development. Translating Agricultural Research Information Into Messages for Farm Audiences
    Biraahwa, Sylvia Nakabugu (Radio Uganda, Uganda)

  4. RANET: Use of Climate and Environmental Information as a Resource for Development and Poverty Reduction in Africa
    Boulahya, Mohammed (African Center of Meteorological Applications for Development, ACMAD, Niger)

  5. Communicating Information about Food Security though Rural Radio
    Campbell, David (Nairobi Representation of the Mediae Company UK, Nairobi, Kenya)

  6. Commercial Farm Broadcasting in the United States
    Cooper, Gary (Southeast AgNet Radio Network, USA) and Zimmerman, Chuck (Brownfield Network, USA)

  7. U.S. Department of Agriculture's Radio
    Curtis-Heiken, Brenda J. (United States Department of Agriculture, USDA, USA)

  8. Inter-African Center for Rural Radio Broadcasting Studies of Ouagadougou (CIERRO): A 23-year Contribution to the Development of Rural Radio and Local Radio In Africa
    da Matha, Jacques (CIERRO, Burkina Faso)

  9. The Challenges of ICTs and Rural Radio
    Girard, Bruce (Consultant, Expert in Local and Community Radio, Netherlands)

  10. What Can Modern Agricultural Meteorology Do for the Subsistence Farmers?
    Gommes, René (Environment and Natural Resources Service, SDRN, FAO)

  11. Making Waves in the CGIAR (Consultative Group for International Agricultural Research): Rural Radio and Agricultural Science
    Hambly, Odame Helen (International Service for National Agricultural Research, ISNAR, Netherlands)

  12. BBC Farm Radio Programmes
    Hill, Anna (BBC Radio Four, United Kingdom)

  13. Community Multimedia Centres: Integrating Modern and Traditional Information and Communication Technologies for Community Development
    Hughes, Stella (Communication Division, UNESCO, France)

  14. FAO Experience in the Field of Rural Radio and ICTs Servicing Rural Radio: New Contents, New Partnerships
    Ilboudo, Jean-Pierre (Extension, Education and Communication Service, FAO)

  15. Global Information and Early Warning System
    Jost, Stéphane (Global Information and Early Warning Service, FAO)

  16. Training Needs For Trainers In The Field of Rural Radio in Africa
    Kamlongera, Christopher (Southern African Development Community, Zimbabwe)

  17. The Action of Agence Internationale de la Francophonie (AIF) in Local Radio Broadcasting : The Local Radios Program
    Lamonde, Jean-Pierre (Agence Intergouvernementale de la Francophonie, AIF, France)

  18. The World Association of Community Radio Broadcasters (AMARC): Community Radio and Food Security
    Ly, K. Sophie (World Association of Community Radio Broadcasters, Canada)

  19. How to Get Information on Post-Harvest in the Internet Jungle
    Mazaud, François (Post-Harvest Management Service, FAO)

  20. The Technical Center for Agriculture and Rural Development (CTA)
    Niang,Thiendou (CTA, Netherlands)

  21. The Ford Foundation for West Africa
    Opoku-Mensah, Aida (The Ford Foundation, Office for West Africa, Nigeria)

  22. JADE, A Network of African Journalists Specialized in Media Production and Communication for Development
    Ouattara, Souleymane (African Journalists for Development Network, JADE, Burkina Faso)

  23. A Kente Approach to Community Radio Training: Weaving Training Into The Community Empowerment Process
    Quarmyne, Wilna W. (Radio Ada/Ghana Community Broadcasting Services, Ghana)

  24. Research in the Field of Rural Radio
    Rakotoarimanana, Julien (Rural Radio Network of Madagascar, Madagascar)

  25. World Agricultural Information Center (WAICENT): Bridging the Digital Divide in Food Security
    Rudgard, Stephen (WAICENT/FAOSTAT, FAO)
  26. Impact of Radio Programmes in South Mali : Methodologies and Practices for Evaluation
    Sangaré, Oumar (Project: GCP/MLI/020/NET "Re-launching Rural Radio in Mali")

  27. Role of the Panos Institute for West Africa: Rural and Local Radio Facing the Development of a Culture for Citizenship, Democracy and Peace
    Senghor, Diana (Panos Institute for West Africa, IPAO, Senegal)

  28. Farm Radio as a Medium for Market Information Dissemination
    Shepherd, Andrew W. (Marketing and Rural Finance Service, FAO)

  29. Improving Access to Rural Radio By "Hard-To-Reach" Women Audiences
    Sibanda, Jennifer (Federation of African Media Women-Southern African Development Community, FAMW-SADC, Zimbabwe)

  30. Radio Broadcasting to Farmers: To Educate, Inform, and Entertain
    Slusarczyk, Edwin L. (Ag Radio Network Inc, USA)

  31. Community Radio and Farming in South Africa
    Stone, Mosotho (National Community Radio Forum, South Africa)



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