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March 2001

Effective management in extension advisory services in Central and Eastern European countries

By Geoffrey Adams

The management practices necessary for effective operation of extension services in Central and Eastern Europe have been reviewed. The difference in operational requirements between public extension and commercial consultancy services has been recognised. Then factors influencing the setting of clear aim, importance of stakeholders involvement in the preparation and operation of business plans, close links between extension organisation, research and educational institutions, and environmental issues have been highlighted. Aspects of management and leadership, organisational structure, and people management are included, along with the need for clear objectives, strong motivation and genuine delegation of responsibility and authority. Financial management and some efficiency measures are discussed. The extension programme is considered alongside the marketing plan. The value of advisory committee, encouragement of innovation by management, sustainability of extension services after external funding stops, and knowledge of technological, social and economic changes for producing plans by managers have also been discussed.

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