Educational communication tools: The experience of the FAO Communication for development group

This article shows the appropriateness and the importance of educational communication tools in information processing, awareness raising and training. It draws primarily on the experience of the Communication for Development Group (SDRE) during three decades of field work. The article documents a rich experience in production and capacity building of the field agents involved in training and information and knowledge sharing on sustainable agriculture and rural development; it also attempts to provide detailed semantic and methodological definitions of the meanings usually attributed to these tools by a number of people as " auxiliary, supports, media... ". Even in the communication for development domain, these definitions vary considerably according to the institutional framework, views and discipline (i.e. social communication, IEC, social mobilization, social marketing, etc.) in which they are employed.

(Only available in French)

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