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September 2005

Announcement of a new publication

Participatory Rural Communication Appraisal,
Starting with the People

A Handbook (2nd edition)

This report was prepared for the South African Development Community (SADC) Centre of Communication for Development in collaboration with the Communication for Development Group, Extension, Education and Communication Service of FAO and financial assistance from the Italian Government.

Over the past thirty years FAO has field-tested successful Communication for Development approaches and methods for sharing information and knowledge and promoting development action, using participatory message design and the combined integrated use of traditional and modern media. Participatory Rural Communication Appraisal, Starting with the People A Handbook describes the procedure for planning and conducting Participatory Rural Communication Appraisal (PRCA) as the first step in the design of cost-effective and appropriate Communication for Development programmes, strategies and materials at the field level. PRCA is a rapid and participatory method for conducting communication action-research. Using a simple, easy to follow step-by-step methodology to conduct rural communication appraisals with communities, this handbook also provides a range of participatory tools to actively involve people in the research process to identify communication needs and to assess communication systems as a prerequisite for effective communication strategies and programmes design (see also Participatory Communication Strategy Design). PRCA is a handy guide for communication practitioners and development workers who need to know what is involved in designing and implementing effective Communication for Development programmes and initiatives. The book may be used either as a reference in conducting PRCA in the field or as an introductory training guide to basic principles and procedures for initiating participatory Communication for Development processes. For information please contact us at this email address:

Click here to view the document (html version), pdf version, or downloadable Zip files.

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