PARTICIPATORY COMMUNICATION STRATEGY DESIGN: A HANDBOOK
subjects: Communication Education and Training Planning Tools
levels and types of education: Higher education, Life long learning, Tertiary education Higher education, Life long learning, Tertiary education Higher education, Life long learning, Tertiary education |
MEFALOPULOS PAOLO
KAMLONGERA CHRIS
FAO, ROME, 2004, pages 111
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 English
| This handbook targets policy makers, governmental organizations, NGOs who are involved in the implementation and management of strategies for development purposes based on the results of the field Participatory Rural Communication Appraisal (PRCA). The methodology outlines ways of involving people in the decision-making processes that may lead to effective communication planning and action to improve their livelihood. This publication specifies the requirements for effective use of communication approaches, techniques, media, materials and methods among rural communities.
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Related links
Sustainable Development Department
http://www.fao.org/sd/
Related articles
PARTICIPATORY RURAL COMMUNICATION APPRAISAL :Starting with the People
http://www.fao.org/docrep/008/y5793e/y5793e00.htm
Contact: Communication for Development Group
Research and Extension Division
FAO
Rome,Italy
Viale delle Terme di Caracalla, 00153
sdre@fao.org
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