HORTICULTURAL MARKETING
subjects: Rural finance and Book-keeping
levels and types of education: Non-formal education |
GRAHAME DIXIE
FAO, 2005 |
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 English
| This publication has been written for small-scale farmers.
The objective of this guide is to provide a conceptual framework of the horticultural marketing and, supported by descriptive and illustrative pictures, helps small-scale farmers to understand better the commercial process in a free market, the effect of supply and demand on prices. A number of case studies from diverse countries such as a Caribbean Island, Bangladesh, Yemen and Africa are introduced in order presents the type of actions that could be taken by the small-scale farmers to improve their benefits in a specific context.
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Contact: Andrew W. Shepherd
Agriculture and Consumer Protection Department
Agricultural Management, Marketing and Finance Service
Rural Infrastructure and Agro-Industries Division
FAO
Rome ,Italy
Viale delle Terme di Caracalla, 00153
Andrew.Shepherd@fao.org
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