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Teaching and learning materials on Education for Rural People

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UNDERSTANDING AND USING MARKET INFORMATION        
subjects:  Rural finance and Book-keeping              
levels and types of education: Non-formal education              
W. SHEPHERD ANDREW
FAO, ROME, 2003
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English
This Guide has been prepared to assist extension workers and others in regular contact with farming communities, to advise farmers on how best to use market information. The Guide emphasizes the necessity to understand why farmers need information, how they can use it and benefit from its use, and what the available sources of market information are. Why prices change, both in the short term and in the long term, how to interpret prices provided by a market information service, and how to calculate marketing costs between farmer and market are also covered. In addition, the Guide provides a number of practical ways in which extension officers and others throughout the world can work to improve their support to farmers¿ marketing efforts.
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Related links
More Marketing Extension Guides
http://www.fao.org/ag/ags/index.html
Agriculture Support Systems Division
http://www.fao.org/ag/ags/resources/en/marketExtension.html



Contact: Andrew W.Shepherd
Marketing and Rural Finance Service (AGSF)
Agricultural Support Systems Division (AGS)
FAO
Rome ,Italy
Viale delle Terme di Caracalla, 00153
Andrew.Shepherd@fao.org

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