PLANNING AND DESIGNING RURAL MARKETS: MARKETING EXTENSION GUIDE
subjects: Rural finance and Book-keeping
levels and types of education: Non-formal education Teachers' training |
TRACEY-WHITE JOHN
FAO, ROME, 2003 |
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 English
Spanish
| This guide is designed to assist community planners, rural engineers and agricultural extension units to formulate and implement relevant market-development plans. Upgrading rural markets is one way to improve access to marketing opportunities. The issues covered in this Guide include: designing markets that meet a community's social and economic needs; working with communities to identify the marketing problems and to choose a site for a new market; using appropriate and simple methods to survey and plan the site layout and to design market buildings; preparing a market development proposal and making budget estimates; undertaking simple social and economic feasibility studies; looking for financing and constructing the market; managing, operating and maintaining the market. |
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Related links
Marketing Extension Guides
http://www.fao.org/ag/ags/subjects/en/agmarket/agmarket.html
Contact: Andrew W.Shepherd
Agriculture and Consumer Protection Department
Agricultural Management, Marketing and Finance Service
Rural Infrastructure and Agro-Industries Division
FAO
Rome ,Italy
Viale delle Terme di Caracalla, 00153
Andrew.Shepherd@fao.org
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