| A GUIDE TO MARKETING COSTS AND HOW TO CALCULATE THEM |
subjects: Rural finance and Book-keeping
levels and types of education: Non-formal education
|SHEPHERD ANDREW |
FAO, ROME, 1993
|This guide is intended for marketing officers, extension workers and governments.
It explains basic concepts of agricultural marketing costs and marketing margins. Farmers seeking to produce new crops need to be aware not only of their likely production costs but also of the costs of marketing these crops. Extension workers need to be able to advise them on such matters. In identifying the main types of marketing costs, the guide provides brief advice on how to calculate them and discuss the interpretation of marketing margins. The aim of the guide is to correct some of the widely held misunderstandings over marketing costs and it will be particularly useful to marketing officers and extension workers who are called upon to advise farmers on marketing and prices. Moreover, governments officials concerned with monitoring the efficiency of agricultural markets can have, thank to the Guide, a full vision of marketing costs and margins.
Marketing Extension Guides
Contact: Andrew W.Shepherd
Agriculture and Consumer Protection Department
Agricultural Management, Marketing and Finance Service
Rural Infrastructure and Agro-Industries Division
Viale delle Terme di Caracalla, 00153