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Teaching and learning materials on Education for Rural People

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MARKET RESEARCH FOR AGRO PROCESSORS: MARKETING EXTENSION GUIDE        
subjects:  Rural finance and Book-keeping              
levels and types of education: Non-formal education     Secondary and vocational education         
TRACEY-WHITE JOHN
FAO, ROME, 1993
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English
This guide is a useful tool for entrepreneurs and companies, banks, extension workers and NGOs involved in agro processing business. It describes the market research that agro processors can carry out, and some of the ways of doing such research. Market research is essential before embarking on any agro processing venture. It is addressed to entrepreneurs and companies who are planning to develop medium sized agro processing business. It is also intended to be used by banks that need to understand the potential market before lending for agro processing, by consulting firms and individuals offering market research services in developing countries. Extension workers and NGOs who are supporting rural processing ventures could also use parts of this guide.
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Related articles
English version in PDF
http://www.fao.org/waicent/faoinfo/agricult/ags/AGSM/markres.pdf

Contact: Andrew W.Shepherd
Agriculture and Consumer Department
Agriculture Management, Marketing and Finance Service
Rural Infrastructure and Agro-Industries Division
FAO
Rome ,Italy
Viale delle Terme di Caracalla, 00153
Andrew.Shepherd@fao.org
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  | mailto:ERP@fao.org FAO, 2007