Plateforme de Connaissances sur les Chaînes de Valeur Alimentaires Durables

04. MARKET RESEARCH for Agroprocessors


This guide describes, in fairly simple terms, the market research that agro-processors can carry out, and some of the ways of doing such research. The guide is addressed to entrepreneurs and companies who are planning to develop or expand medium-sized agro-processing businesses. It is also intended to be used by government agencies, extension workers and non-governmental organizations (NGOs) who are supporting individuals and groups planning to set up small rural processing ventures. The guide has been used successfully in training programmes and training courses.

Pays: Non-country specific
Produits: Non-Commodity specific
Thèmes: Processing
Auteur (personne): Andrew W. Shepherd
Éditeur: Food and Agriculture Organization of the United Nations (FAO)
Catégorie: Field-based materials
Niveau: Intermediate
Type: Learning material
Format: Document
Références: EN