Plateforme de Connaissances sur les Chaînes de Valeur Alimentaires Durables

Market Research for Value Chain Initiatives - Information to Action: a Toolkit Series for Market Development Practitioners


This toolkit is meant as a practical guide to conducting market research for value chain development programs. The toolkit focuses on the how-to of designing effective market research, choosing information collection tools, implementing those tools, and organizing the resulting information. It offers support to practitioners in the form of practical advice and worksheets that can be readily applied during market research and can be used and has been used in training progammes and courses as an effective training aid. The toolkit is composed of twelve sections: Section 1: Introduction; Section 2: Getting ready for market research; Section3: Choosing and sequencing market research tools; Section 4:  Secondary source research; Section 5: Key informant interviews; Section 6: In-depth interviews; Section 7: Market observation; Section 8: Focus group discussion; Section 9: Stakeholders meetings; Section 10: Action research; Section 11: Next steps; Section12: Conclusions.

Pays: Non-country specific
Produits: Non-Commodity specific
Thèmes: End-market analysis
Auteur (personne): Alexandra Miehlbradt, Linda Jones
Éditeur: Mennonite Economic Development Associates (MEDA)
Catégorie: Field-based materials
Niveau: Advanced
Type: Learning material
Format: Document
Références: EN
Ressources externes: