This manual seeks to provide a basic understanding of marketing concepts and how this knowledge can be used to assist farmer groups, processors and traders to produce, process and sell  goods and how to identify opportunities to introduce or strengthen local business development services, all based on market demand. The objective of this guide is to build the capacity of local service providers from government agencies and Non-Governmental Organizations (NGOs) in participatory techniques to undertake a rapid market analysis. The manual can and has been used in training programmes and courses. It is divided into two main sections: Section 1  deals with theory and the basic marketing concepts and functions of agricultural markets, while Section 2   focuses on methods for market analysis  and trainees will be guided through the design and implementation of a rapid market appraisal (RMA), the analysis of secondary and primary data and information, and report writing.