In India, about 50 million people consume pearl millet regularly in states such as Rajasthan, Maharashtra, and Gujarat. Iron-deficiency is rampant in India and these states happen to be among the worst affected by iron deficiency. Recent scientific studies suggest that iron-rich pearl millet could be a key to reducing iron deficiency. Using conventional breeding methods, scientists at the International Crops Research Institute for Sami-Arid Tropics (ICRISAT) have developed pearl millet varieties that provide higher levels of iron under the HarvestPlus program. These varieties were launched in India recently. A HarvestPlus team travelled to villages in Maharashtra to gauge the response of Indian farmers to the new high-iron pearl millet.