A prototype of the installation that will represent the United Nations at Expo Milano 2015 was unveiled this afternoon in Rome during the Second InternationalConference on Nutrition (ICN2). Each of these spaces will be easily identifiable at Expo by the giant blue spoon, the symbol of the UN theme for next year’s Universal Exhibition:"The Zero Hunger Challenge. United for a Sustainable World".
FAO Director General José Graziano da Silva and Maurizio Martina, Italian Minister of Agricultural, Food and Forestry Policies inaugurated the UN spoon installation in the presence of Eduardo Rojas, Commissioner-General of the United Nations for Expo Milano 2015, Roberto Arditti, Director of Institutional Affairs for Expo 2015 S.p.A and delegates attending the FAO and WHO joint Conference ICN2.
Expo Milano 2015 will be the first Universal Exposition where the UN will not have a dedicated pavilion but instead a horizontal and widespread presence with content throughout the entire exhibition site. In fact, the prototype presented today is only one of 18 large spoon installations that will link content along a United Nations itinerary at the Exposition. The aim of the UN Itinerary is to promote the key message of UN Secretary-General Ban Ki-Moon’s "Zero Hunger Challenge",
launched in 2012: we can end hunger in our lifetime.
The spoon is a tool common to all food traditions, demonstrating how the Zero Hunger Challenge belongs to each and every one of us. The 18 multimedia installations represent the five main pillars of this Challenge (zero stunted children less than two years; 100% access to adequate food all year round; all food systems are sustainable; 100% increase in smallholder productivity and income; zero loss or waste of food), with particular attention to women's empowerment and gender
By visiting the UN spaces, Expo’s visitors will be able to discover - through videos, photo stories, infographics and maps - how the UN System strives daily to eradicate hunger and guarantee a sustainable future for our planet. The blue spoons will bring to life an educational and interactive itinerary demonstrating to visitors how everyone can actively contribute to the global fight against hunger and how this goal can only be achieved by working together.
“The nutrition challenges discussed during ICN2 are directly linked with the Zero Hunger Challenge that we will bring to visitors at Expo Milano 2015”, said Eduardo Rojas-Briales."The aim of our participation is to ensure that while exploring a broad topic such as food, we don’t forget to mention the scandal of 805 million people who still suffer from hunger. The Challenge that we bring to Milan, which will also question how to build a sustainable world, becomes even more pertinent in a year where the United Nations will launch the new Post-2015 Development Agenda. After the Millennium Development Goals come to an end, the Agenda will establish a new set of targets, including access to food for all."