On the 24 October, on the occasion of United Nations Day, the Tree of Life and the Lake Arena will be lit up in #UNblue from 20.20 to 20:35. The iconic symbol and landmark of Expo Milano 2015, the Tree of Life and Lake Arena, will join the #UNBlue campaign to commemorate the 70th anniversary of the founding of the United Nations.
The celebrations will not be limited to the 24 October, but rather will continue until the closing of the World Exposition on the 31 October in order to celebrate this important date as well as the success of the UN’s innovative participation model at Expo Milano 2015.
This success has been made evident through the high turnover of visitors to Pavilion Zero, one of the fundamental stops on the UN Itinerary. As announced by the Sole Commissioner for Expo, Giuseppe Sala, Expo 2015’s main pavilion will re-open its doors to the public soon after closure, in order to continue to highlight the close link between Expo and the UN’s theme, the “Zero Hunger Challenge. United for a sustainable world”.
The symbol of the World Exposition, envisioned by Marco Balich and an integral part of the Italian Pavilion, will join over 300 monuments, churches, temples, museums and other landmarks in more than 75 countries around the world. On the 24 October, Australia’s Sydney Opera House, the Great Pyramids of Giza in Egypt, the statue of Christ the Redeemer in Rio de Janeiro and the Empire State Building in New York among others will be lit up in blue. In Italy these monuments and landmarks include the Mole Antonelliana of Turin, the Tower of Pisa, the Basilica of Saint Francis of Asisi, and in Milan, Palazzo Marino.
The UN Day, which commemorates the day the Charter of the United Nations was put into action on the 24 october 1945, falls during a particularly important period in the life of this exposition: a few days after the celebrations of World Food Day and those of the Tree of Life on 21 October. Like these two occasions, the 24 October offers another opportunity to raise awareness among the visitors of Expo Milano 2015 about the founding missions of the United Nations which are central to the theme “Feeding the Planet. Energy for Life”: Peace, development and human rights.