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6.4b Use of images on the Web

Guideline

Not all graphic formats are suitable for the Web. The most commonly used formats are GIF and JPEG, as they are supported by all browsers and can produce images and photos with a very small file sizes.

This table summarizes the typical usage of each format:

 

Designed For

Usage on the Web

TIFF

Creating, editing and storing high-resolution images for printing. Ideal source for conversion to low-resolution formats

Not suitable because TIFFs can result in large file size and are not Web compatible

GIF

Displaying images with large, flat colour areas (e.g. logos, diagrams and charts) in Web-compatible format

Very suitable, supported by all Web browsers

JPEG

Displaying images at more than 256 colours (e.g. photographs) in Web-compatible format

Very suitable, supported by all Web browsers

PNG

Replacing and improving GIF on the Web and, to some extent, TIFF for editing and preservation

Supported by a number of browsers with exceptions (the status is available here).

WMF
+
EMF

Exchanging and storing vector-type images

An exchange format unsuitable for direct access outside of Microsoft Office applications

EPS

Importing, exporting and reusing PostScript language files in all environments

A production and exchange format unsuitable for direct access

SVG

Displaying vector images on Web XML-based media

Not yet fully supported by Web browsers - plug-in is needed