This section focuses on content - the core asset of any information system - and the way in which it is managed both at the corporate level and by the content owner. High quality content (strong Web writing, easy-to-scan layout and content richness) is key to audience satisfaction.

The goal of this section is to provide practical guidance on how to:

• collect/contribute content from/to existing corporate repositories and catalogues;
• make content useful and usable;
• adopt corporate standards/policies aimed at conservation of institutional memory;
• reuse existing content;
• reduce duplication of effort; and
• promote smoother interoperability across information systems.