5.4 Define technical implementation
At FAO, there are a number of ways of producing Web sites using different technologies and tools based on approved standards. Obviously, the choice depends on the type of site you are creating (static, dynamic or hybrid) and the kind of information you want to display (text, maps, statistics, photos etc.).
See 2.7 Static and dynamic content for the differences between static, dynamic and hybrid sites. Selecting the option most suitable for your requirements and subject matter is the key to successful information management and Web publishing.
As a follow-up, this section provides information on the types of technology and tools that can be used to build a Web site (static pages, static pages with dynamic elements, dynamic, document/workflow management systems and customized databases).
HTML editing tools
Web sites are often built and maintained using HTML editing tools. The most well known commercial HTML editing tools at FAO are Macromedia's DreamWeaver and HomeSite. For example, the Technical Cooperation Department Web sites were built using HTML editing tools. To use these tools, specialized HTML coding knowledge is required. For this reason, consultants are normally contracted to build Web sites using these types of tools.
Some companies also provide online CMS or frameworks for building web sites (e.g. Google Site, or many others). We highly discourage their use because of several constraint: adverts may be inserted unless a subscription fee paid, the copyright policy may preclude ownership of the content, and it would be cumbersome to copy such system under the FAO servers.
Do you know about... Web Content Management Systems?
Content management is normally referred to as the processes and workflows involved in organizing, categorizing and structuring information resources so that they can be stored, published, and reused in multiple ways. A content management system (CMS) is used to collect, manage and publish content.
When related to the World Wide Web: Web Content Management (WCM) is the process of creating, categorizing, managing, delivering and storing content for the Web. A good example of this kind of Web Content Management System at FAO is TYPO3, which is the CMS supported by CIO.