05/01/2012

Designing for the mobile web - Organizing content

Background

The mobile Web refers to accessing the Internet on mobile devices, such as smartphones or tablet computers, via a wireless network. Over the last few years, mobile Web usage has increased considerably, bringing with it issues for Web site developers. This includes:

  • bandwidth issues, even with 4G
  • significantly reduced screen size
  • cross-platform compatibility problems together with the possibility of each device using any number of mobile web browsers.

The Web Guide will be releasing guidelines on designing for the mobile Web, but in the meantime we will highlight some  points to consider.

Selecting and organizing content

The choice of content has a profound effect on the achievement of the objectives of a Web site, this phase of selection and organization of content must follow a specific logic.

The content selected must be correct and appropriate to the aims of the site, the style of the text must be suitable for the Web, the information must be appropriate and relevant, it must be reliable and up to date.

The organization of the content should be made following the pattern of an inverted pyramid: the first level of content must essentially be a summary, while the details are placed in the second and third level pages.

 

Pyramid diagram showing how to organize Web content
How to organize the content

 

Adapt the content

When planning for the desktop Web, content is generally designed for the resolution most generally used, i.e., 1024 x 768 pixels. In the mobile arena, however, this process needs discussing more thoroughly; there are many devices with very different displays as well as resolutions.

To find out about the display characteristics of various mobile devices in circulation and then to design and present the content correctly, a useful tool called the Device Atlas can be used. This was developed by dotMobi Company and builds upon a large database of devices.

Most common screen resolutions

Diagram illustrating most common screen resolutions for mobile devices

Content and usability

The increasing number of people accessing Web sites on mobile devices can be given a much better user experience by following these guidelines:

  1. Reduce the amount of content.
  2. Single column layouts work best.
  3. Present the navigation differently from desktop sites.
  4. Minimise text entry.
  5. Decide whether you need more than 1 mobile site.
  6. Design for touchscreen and non-touchscreen users.
  7. Take advantage of inbuilt functionality that comes with mobile devices.