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Guideline
New technology has changed some of the traditional roles involved in producing and disseminating Web information. The table below lists the roles in Web publishing.
Depending on the size and complexity of the site to be built (and maintained), one person may perform multiple roles. The list can also help ensure that all needed skills and responsibilities are represented on the Web site development team. Role | Responsible for | Resources | Web site sponsor | - requesting new Web site, system or redesign of existing one
- establishing concept and business case
- institutional/managerial support
- budget allocation
- clearance of key stages in site development
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Business case for the site | Web site manager | - defining site scope, content and specific requirements
- commissioning content
- technical quality, consistency and relevance of content
- selecting technology for technical implementation
- managing staff, workflow and project development
- planning pre- and post-launch activities: maintenance, updates, promotion and evaluation
- controlling budget
| | Information architect | - organizing content areas and navigation based on user and project requirements
- establishing applicable metadata standards, vocabularies to describe the site scope
| | User researcher | - establishing key user-oriented features for accessing and using content
- conducting user research, developing methodologies and analysing results
- analysing site traffic and ongoing user satisfaction with the site
| | Site developer | - programming site or system to deliver technical options
| | Interface designer | - designing visual identity elements and user interface (e.g. navigation bars, graphics, general layout, forms and the reuse/customization of page templates)
- preparing design briefs, graphics and photos
| | Author/
Content editor | - defining content requirements and selecting content (e.g. documents, links, etc.)
- researching, drafting and checking content for publication
- checking technical content of materials supplied for accuracy, relevance for site audience, originality
| FAO House Style
FAOTERM
| Web site editor | - creating and/or maintaining individual or sets of pages
- cataloguing Web pages
| | Webmaster | - managing files on the site
- collecting, answering or routing feedback from users
- running routines for monitoring and solving technical and performance-related issues
- quality control: link checking, content freshness, site testing with the FAO Web Quality Assurance Checklist and custom criteria
| FAO Web Quality Assurance Checklist | Corporate publisher (OCP) | - checking consistency of the site with other corporate sites
- clearance of new sites and systems based on Web Quality Assurance Checklist criteria
- advice on metadata, usability, cataloguing and document management
- traffic monitoring and analysis
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