2.9c FAO and Google+
Google+ is a social networking Web site found at https://plus.google.com/. Individual users establish their own personal profiles, connect with friends, acquaintances, and share information and content of all kinds.
Companies and institutions use Google+ as a means of interacting with customers and interested followers – for fundraising, disseminating news, driving traffic to their corporate Web sites, and generally building their brands. Users who like what they see on an organization’s Google+ page can “+1”(equivalent to a Facebook ‘like’) , comment on posts or reshare the information in their own profile. When an organization posts news via Google+, page followers can react with comments immediately visible on the page. User’s become followers by adding a page to one of their “circles”.
FAO’s presence on Google+
FAO’s corporate page (https://plus.google.com/+UNFAO/) is a dynamic presence with hundreds of followers worldwide and growing every day. The objective here is to position FAO, amplify its messages, and illustrate its mandate and priorities in a balanced way. As it continues to grow, the Google+ corporate fan page will be one of the key platforms for mobilizing support for FAO and its work.
This page is managed by OCC. Creation of additional channels (e.g. by decentralized offices, by headquarters units) is currently not allowed. The proliferation of FAO Google+ pages competes with and harms the corporate profile, dilutes search engine optimization (SEO) benefits, and can present a fragmented and unbalanced message to the social networking world.
Units / offices wishing to propose content for FAO’s corporate page should contact the OCC (Social-Media@fao.org). FAO Google+ managers will help make your content more Google+ friendly before posting.
Tips for employees
When proposing content for Google+, please bear in mind the following:
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