2.9 Social Media Guidelines
This section is intended for those people who are considering using social media channels for promotion of FAO’s work. FAO Staff are encouraged to familiarize themselves and make use of social media such as Facebook, Twitter and YouTube, to promote and engage with stakeholders, Members, partners and the general public.
Social media and its use at FAO
Social media has become the preferred communications channel and has significantly changed the way we communicate online. Social media tools have made it easy to connect, engage and interact with other people, in many ways making communication an instant and two-way conversation. These tools provide FAO opportunities to advocate and promote its work, engage with stakeholders, and increase the visibility of its work.
FAO is already using social media to share its work, contribute to global dialogue in its areas of expertise, report from events taking place in-house as well as field visits, and most importantly engage in a dialogue with stakeholders, partners, advocates and anyone who is interested in our work.
FAO presence on social media platforms
Like other international agencies, FAO maintains official flagship accounts on a select number of the most popular and strategic social media platforms, identified below. The Office for Corporate Communication (OCC) is responsible for maintaining these FAO flagship accounts. No other FAO-affiliated accounts should be created on these platforms. Use of corporate accounts allows us to:
Employees or units wishing to communicate via Facebook, Google+, LinkedIn, SlideShare and YouTube should refrain from creating their own accounts and instead contact OCC to discuss how to feed information and other content through the existing official FAO accounts.
Guidelines on sharing information via FAO’s Corporate channels
Clearance for Official Channels
Opportunities to directly use other social media platforms, in particular Flickr, Twitter and Wikipedia, do exist and are discussed later in this document. Before establishing an FAO-affiliated account, you must meet with OCC to register the account, agree on the account’s name, and receive a briefing. You should be prepared to articulate:
For any questions or requests regarding social media, contact OCC at Socialfirstname.lastname@example.org.
See also in the guide
References and resources