Marketing extension guide 5

Marketing extension guide

Horticultural Marketing

Grahame Dixie

Rome 2005


Table of Contents

For further copies of this publication and for information on FAO's activities related to agricultural marketing please contact:

Agricultural Marketing Group
Agricultural Support Systems Division
Food and Agriculture Organization of the United Nations
Viale delle Terme di Caracalla
00100 Rome, Italy

Fax: (+39)-06 57056850
E-mail: [email protected]

ISSN 1020-7317

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All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100 Rome, Italy or by e-mail to [email protected]

© FAO 2005



1. An introduction to horticultural marketing

2. Helping producers to farm profitably

3. Supply and demand

Case Studies of Successful Marketing Extension

4. Marketing extension

5. Helping farmers to understand the market

6. Helping farmers to decide what to do

7. Producing for the market

8. Post-harvest handling

9. Improving marketing arrangements


Further reading

Back Cover