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PEAR MARKETING TRENDS WITH EMPAHSIS ON BLACK PEARL MARKET

YOSHIHIRO HISADA1 AND TOMOSHIGE FUKUHARA1

1 Pearl marketing specialist, Hisada Pearls Co., Ltd., Tokyo, Japan

1. INTRODUCTION

1.1 What is a Gem?

A “gem” is a product of nature long sought and valued for its beauty and scarcity. There are four conditions for an object to be considered a gem: beauty, scarcity, hardness and durability.

The diamond is regarded as the “King of Gems”, and scores highest in all these conditions. Though the pearl does not meet the conditions of hardness and durability like other mineral gems do, the naturally formed softness is what makes pearls appealing, and has thus it has won the name “Queenly Gem”. A comparison of diamonds to pearls follows:

 DIAMONDPEARL
Beauty1010
Scarcity510 (natural)
Hardness103
Durability103

1.2 Pearl Production and Values

Pearls are produced from pearl oysters both in seawater and freshwater. Their names are as follows:

English or Common NameScientific Name
Seawater species:
“Akoya” pearl oyster
Pinctada fukata
Silver-lipped pearl oyster
Pinctada maxima
Black-lipped pearl oyster
Pinctada margaritifera
“Mabe” pearl oyster
Pteria penguin
Freshwater species:
“Ikecho” mussel (Japan)
Hyriopsis schlegeli
“Sankaku” mussel (China)
Hyriopsis cumingii
“Karasu” mussel (China and Japan)
Cristaria plicata

The world total pearls productions in 1997 are roughly figured out as follows:

PearlsProductionUnit price**Total value
(US$ million)
Kan*kgYen/MonmeU$/g
Akoya pearls (Japan)5,00018,7504,0008.90167
Akoya pearls (China)Unknown -
Silver pearls6802,55028,50063.30161
Black pearls1,5005,60011,50025.60143
Freshwater pearls (Japan)501902,0004.400.8
Freshwater pearls (China)Over 1,000 tons?  -
TOTAL (except Chinese production)7,23027,090  472

* One Kan = 1,000 Momme = 3.75Kg
** Expport Price
Japanese Yen 120 = US$1.00


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