FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
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© FAO 2003
1 Why do we need market research?
2 How much can be sold, where and when?
3 Researching consumer attitudes to your products
4 How can your product be made attractive to consumers?
5 How should your product be distributed?
6 How should you promote your product?
7 Are your agroprocessing plans feasible?
8 Will your business be profitable, and at what prices?
Annex 1 - Questions for market research
Annex 2 - A consumer questionnaire