Marketing Extension Guide No. 3

Marketing Extension Guide

Market Research
for Agroprocessors

Andrew W. Shepherd

Agricultural Support Systems Division


Rome 2003

Table of Contents

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and for information on FAO’s activities
related to agricultural marketing
please contact:

Agricultural Marketing Group
Agricultural Support Systems Division
Food and Agriculture Organization of the United Nations
Viale delle Terme di Caracalla
00100 Rome, Italy

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ISSN 1020-7317

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© FAO 2003




1 Why do we need market research?

2 How much can be sold, where and when?

3 Researching consumer attitudes to your products

4 How can your product be made attractive to consumers?

5 How should your product be distributed?

6 How should you promote your product?

7 Are your agroprocessing plans feasible?

8 Will your business be profitable, and at what prices?

Annex 1 - Questions for market research

Annex 2 - A consumer questionnaire

Further reading

Back Cover