Rural-urban marketing linkages
FAO AGRICULTURAL SERVICES BULLETIN
161
| | Rural-urban marketing linkages |
An infrastructure identification and survey guide
by
John Tracey-White
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ISBN 92-5-105405-3
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Chapter 2 understanding market linkages
Types of marketing intermediaries
Transport linkages and accessibility
Marketing and spatial distribution
Location and agricultural land use
Regional and rural development policies
Chapter 3 Approach to studying marketing systems
Supply, demand and donsumption
Chapter 4 Overall evaluation of marketing systems
Participatory approach to selecting rural markets
Approach to designing a regional planning framework
Urban areas - meeting food demand
Market programmes and action plans
Market design, construction and operation
Monitoring market development impact
part b: TECHNICAL STUDIES AND SURVEY FORMATS
Chapter 5 Participatory agricultural marketing surveys
Steps in participatory marketing surveys
Lessons learned from previous surveys
Participatory marketing survey formats
Chapter 6 Follow-up interviews and surveys
Following-up on the market chain
Interviews with market functionaries
Overall results from the surveys
Chapter 7 evaluating rural transport proposals
Conclusions on evaluation methods
Selection criteria for road Improvements
Produce movement survey formats
Tables
1. Selected estimated percentage increases in urban populations (base year 2000)
2. Transport means: indicative characteristics
3. Choosing appropriate survey methods
4. Typical market selection criteria
5. Example of justification for adopting new approaches to produce marketing - Kathmandu
6. Monitoring and evaluation impact indicators
7. Social status of farmer group (number of participants)
8. Farm household annual food balance
9. Marketing margins for cucumbers
10. Production by farm families (lbs.)
11. Palau, comparative production and consumption of female-headed households
12. Markets in northwest Bangladesh
13. Estimated store and market throughput
14. daily produce handled by traders, collectors and buyers (lb. per day)
15. Marketing channels used by traders, collectors and buyers to purchase produce
16. Consumer preference in purchasing fruits and vegetables (% of respondents)
17. Comparison of average daily sales by market functionaries (lb.)
19. Summary of group comments and ideas received during surveys
20. Benefits to road users after improvement
Boxes
1. Impact of urbanization on food security
2. Impact of polarization on small and intermediate urban centres
3. Travel in Puok district, Cambodia
4. development of intermediate market towns
5. Typical market linkage study
6. Estimating supply, demand and consumption
9. Case study - Agropolitan Project, Indonesia
10. monitoring marketing improvement schemes
11. Palau, comparison of fruit marketing
12. examples of marketing channels - Cambodia
13. Road ranking using points system
14. Choice of an assessment technique
15. Calculating an accessibility index
Figures
1. farm to market transport chain and rural transport infrastructure
3. examples of mapping a marketing system - Albania
3.h: marketing regions and action plan
4. Planning framework for prioritizing rural market development
5. urban impact assessment model
6. market design and development process
7. Comparative utilization of produce
8. Palau, marketing problems - all crops
Forms
Participatory marketing survey formats:
Form 5.1: Community PRA Survey - Typical format
Form 5.2: household food marketing and Consumption
Form 5.3: Analysis of Production Sales and Consumption
Follow up survey formats:
Form 6.1: Checklist for Preliminary market Inventory
Form 6.2: estimating the Throughput of markets and Shops
Form 6.3: mapping of food markets and Shops
Form 6.4: Interview Survey with marketing functionaries
Produce movement survey formats:
Form 7.2: Internal Produce movement Survey form