ALCOM/ZZSFP FISH MARKETING STUDY
CONSUMER QUESTIONAIRE
| Types of fish | Reason | Frequency of purchase | Usual quantity bought | ||
| 1 | 2 | 3 | |||
2. What do you think about the mackerel fish?
| 1 | 2 | 3 | 4 |
| 3. | Where do you usually buy? | ||||||
| (Rank) | 1 | 2 | 3 |
| 4. | What other type of meat do you normally buy? | ||||||||
| 1 | 2 | 3 | 4 | ||||||
| (Rank) |
5. Which one do you mostly buy:
| Type of meat | Reason | Type of fish | Reason |
6. With the increase in the price of (insert meat) 1 Do you buy more fish?
With the increase in the price of (insert meat) 2 Do you buy more fish?
| Type of fish | Reason |
7. |  |
| 8. | Give reasons | ||||||
| 1 | 2 | 3 |
Sex: 
Place:
Occupation of Family Head:
| Age Group: | 16–24 | 25–34 | 35–44 | 45 & Over |
Enumerator Initials: Date:
Comments
CODE SHEET
FOR ALL QUESTIONS:
Don't know = 0
REASONS
1 = Availability
2 = Smell
3 = Traditional/Religious reasons
4 = Taste
5 = Preparation
6 = Quantity sold
7 = Familiarity
8 = Cheap
9 = Very cheap
10 = Expensive
11 = Very expensive
12 = Increase in meat price
13 = Health
14 = Variety
15 = Bones
16 = Other, STATE ON FORM
17 = No need for refrigeration
FREQUENCY
1 = Once a week
2 = Twice a week
3 = Three times a week
4 = Two times a month
5 = Three times a month
6 = Once a month
7 = Special occasions only
8 = Rarely
9 = 4 times a week
10 = Every day
11 = Any time
12 = Other, STATE ON FORM
QUANTITY
1 = small tin
2 = medium tin
3 = large tin
4 = STATE no. of fish
5 = STATE kilos
6 = STATE no.of pkts
7 = Other, STATE ON FORM
PLACE
1 = Supermarket
2 = Shop
3 = Vendor
4 = Butchery
5 = Other, STATE ON FORM
6 = Fishing
MEAT
1 = Beef
2 = Chicken
3 = Pork
4 = None
5 = Goat
6 = Other, STATE ON FORM
TYPES OF FISH
1 = Dried kapenta
2 = Fresh/frozen kapenta
3 = Frozen mackerel
4 = Fresh/frozen bream
5 = Frozen kippers
6 = Carp
7 = Tinned pilchards in sauce
8 = Tinned sardines in sauce
9 = Dried mackerel
10 = Fresh/frozen mackerel
11 = Frozen hake
12 = Frozen kingklip
13 = Tinned tuna
14 = Frozen prawns
15 = Frozen hake fillets
16 = Fresh/frozen trout
17 = Frozen fish fingers
18 = Frozen fish cakes
19 = Smoked trout
20 = Tinned pickled fish
21 = Frozen calamari
22 = Tinned oysters
23 = Frozen mussels
24 = Tinned mussels
25 = Frozen tiger fish
26 = Any
27 = Other, STATE ON FORM
28 = Red Sea Bream
29 = Catfish
